By AROMAMATRIX Project Team
A perfume startup budget should protect the launch from two common failures: spending too much on components before the scent is validated, and reserving too little for freight, marketing and repeat inventory.
Product development covers samples, artwork and any setup or testing. Inventory covers liquid, bottles, decoration, cartons, filling and packing. Launch capital covers freight, duties, photography, selling fees, fulfillment and customer acquisition. Keep a contingency for revisions and destination charges.
Start from the required arrival date, not the social-media launch. Allow for fragrance evaluation, component sourcing, artwork, physical proofs, pre-production approval, production, inspection, dangerous-goods booking and customs. Buyer feedback time belongs in the schedule.
One bottle system shared by one or two scents is easier to inspect and reorder than many unrelated SKUs. Use sales evidence to justify custom molds or gift sets later. A first production run is a commercial test, so preserve cash for learning and replenishment rather than placing every idea into the initial package.
