By AROMAMATRIX Project Team
A fragrance brief should help a perfumer make choices. Replace abstract praise with boundaries: who will wear it, where, at what price and how it should feel beside competing products.
Describe the target customer, market, use occasion, format and concentration direction. Name two or three desired scent territories and notes to avoid. References may explain brightness, sweetness, texture or dry-down, but should not request an identical copy.
State whether projection, intimacy, freshness or lasting dry-down matters most. Include packaging or color cues only when they communicate a real olfactory idea. After samples arrive, respond by code and time of wear; identify what must remain as well as what should change.
A one-page brief with clear priorities produces better development than a long mood board containing contradictory products.
