By AROMAMATRIX Project Team
Perfume formulation begins by translating brand language into an olfactory target. “Fresh, luxurious and long-lasting” is too broad; a useful brief connects audience, occasion, price position and scent character.
The perfumer may interpret the brief through several coded samples that explore different balances rather than tiny variations of one scent. References can explain mood or structure, but the goal should be an original direction, not a claim of exact replication.
Test the opening, development and dry-down at consistent times. Consider diffusion, character and fit with the brand—not only strength. Review the fragrance at its intended concentration and carrier because performance in a vial does not fully predict the finished product.
Name the sample code, describe what must remain, and prioritize the change. “Reduce the sharp citrus opening while keeping the dry woody base” is more useful than “make it smoother.” After approval, lock the fragrance reference and concentration so purchasing and compounding use the same version.
